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Within this paper, the authors current the results of the 3rd stage with the research – a vacationer survey executed for the duration of spring and summer 2018. The goal of your research was to analyse site visitors's motivations and acitivites connected to archaeological tourism while in the Vrsar municipality and during the close to-by Rovinj, which can be deemed a design of sustainable cultural tourism growth. The results have confimed the results on the preceding two research phases, relevant to the industry experts’ attitudes as well as the area people study, both equally oriented in direction of thinking of The existing tourism advancement traits during the noticed municipality and its developement potentials. All crucial stakeholders agree that the key sustainability problems while in the Vrsar municipality, i.e. significant seasonality, your domain name mass tourism, infrastructure complications, can be solved as a result of sustainable valorisation of the regional cultural and pure methods by creating innovative tourism expriences.